Why 2021 is the year of the account

March 15, 2021

people sitting down near table with assorted laptop computers

Our friends Demandbase have some great thoughts on account based marketing. And Yes, ABM should be part of every b2bmarketer’s toolset to drive smart pipeline and revenue.

30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed ABM’s impact on business outcomes, with organizations seeing measurable improvements in relationships (71%), revenue (55%) and reputation/brand (34%). Organizations need to see results, and fast, which is why top planned investments for 2021 include ABM platforms, attribut…

Read more from the source: ClickZ, Published by: Jon Miller