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We empower the best b2b marketers can be.

Written by

Adam Gelles

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Featured Posts

Content Marketing

+4

Dear CEO: AI Visibility Isn't a Marketing Issue. It's a GTM Problem.

Nov 5, 2026

•

6 min read

Dear CEO: AI Visibility Isn't a Marketing Issue. It's a GTM Problem.

Adam Gelles
Adam Gelles

Leadership & Team Excellence

+3

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Oct 29, 2026

•

5 min read

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Adam Gelles
Adam Gelles

Analytics & Measurement

+2

Trust Is a Leading Indicator. Measure It Like One.

Oct 15, 2026

•

7 min read

Trust Is a Leading Indicator. Measure It Like One.

Adam Gelles
Adam Gelles

Archive

Content Marketing

+4

Dear CEO: AI Visibility Isn't a Marketing Issue. It's a GTM Problem.

Nov 5, 2026

•

6 min read

Dear CEO: AI Visibility Isn't a Marketing Issue. It's a GTM Problem.

Adam Gelles
Adam Gelles

Leadership & Team Excellence

+3

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Oct 29, 2026

•

5 min read

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Adam Gelles
Adam Gelles

Analytics & Measurement

+2

Trust Is a Leading Indicator. Measure It Like One.

Oct 15, 2026

•

7 min read

Trust Is a Leading Indicator. Measure It Like One.

Adam Gelles
Adam Gelles

Leadership & Team Excellence

+1

Boards Don't Believe Your Marketing Attribution Model.

Sep 24, 2026

•

6 min read

Boards Don't Believe Your Marketing Attribution Model.

Here's What Replaces It.

Adam Gelles
Adam Gelles
3 Tips to Integrate Measurement into GTM Planning

Dec 7, 2023

•

7 min read

3 Tips to Integrate Measurement into GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Branding & Positioning

3 Keys to Evaluate Your B2B Brand's Position

Nov 30, 2023

•

4 min read

3 Keys to Evaluate Your B2B Brand's Position

This Week's Buzz

Adam Gelles
Adam Gelles

Public Relations & Speaking

+1

3 Tips to Integrate PR into Your GTM Planning

Nov 16, 2023

•

8 min read

3 Tips to Integrate PR into Your GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Strategy & Excellence

3 Tips When Preparing for GTM Planning

Nov 9, 2023

•

8 min read

3 Tips When Preparing for GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Content Marketing

+1

3 Methods for Successful Content Distribution

Nov 2, 2023

•

8 min read

3 Methods for Successful Content Distribution

This Week's Buzz

Adam Gelles
Adam Gelles
...
The B2B Buzz

The B2B Buzz

We empower the best b2b marketers can be.


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