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We empower the best b2b marketers can be.

Written by

Adam Gelles

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Featured Posts

Strategy & Excellence

3 Tips When Preparing for GTM Planning

Nov 9, 2023

•

8 min read

3 Tips When Preparing for GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Branding & Positioning

3 Keys to Evaluate Your B2B Brand's Position

Nov 30, 2023

•

4 min read

3 Keys to Evaluate Your B2B Brand's Position

This Week's Buzz

Adam Gelles
Adam Gelles

Artificial Intelligence

+2

3 Challenges of Generative AI in B2B Go-to-Market

Sep 21, 2023

•

17 min read

3 Challenges of Generative AI in B2B Go-to-Market

This Week's Buzz

Adam Gelles
Adam Gelles

Archive

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Oct 29, 2026

•

5 min read

Your Moat Isn't Your Product. It's What You Know About Your Customer.

Adam Gelles
Adam Gelles
Trust Is a Leading Indicator. Measure It Like One.

Oct 15, 2026

•

7 min read

Trust Is a Leading Indicator. Measure It Like One.

Adam Gelles
Adam Gelles

Leadership & Team Excellence

+1

Boards Don't Believe Your Marketing Attribution Model.

Sep 24, 2026

•

6 min read

Boards Don't Believe Your Marketing Attribution Model.

Here's What Replaces It.

Adam Gelles
Adam Gelles
3 Tips to Integrate Measurement into GTM Planning

Dec 7, 2023

•

7 min read

3 Tips to Integrate Measurement into GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Branding & Positioning

3 Keys to Evaluate Your B2B Brand's Position

Nov 30, 2023

•

4 min read

3 Keys to Evaluate Your B2B Brand's Position

This Week's Buzz

Adam Gelles
Adam Gelles

Public Relations & Speaking

+1

3 Tips to Integrate PR into Your GTM Planning

Nov 16, 2023

•

8 min read

3 Tips to Integrate PR into Your GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Strategy & Excellence

3 Tips When Preparing for GTM Planning

Nov 9, 2023

•

8 min read

3 Tips When Preparing for GTM Planning

This Week's Buzz

Adam Gelles
Adam Gelles

Content Marketing

+1

3 Methods for Successful Content Distribution

Nov 2, 2023

•

8 min read

3 Methods for Successful Content Distribution

This Week's Buzz

Adam Gelles
Adam Gelles

Sales Enablement

+1

2 Approaches to Leverage B2B Intent Data for Better Outcomes

Oct 27, 2023

•

7 min read

2 Approaches to Leverage B2B Intent Data for Better Outcomes

This Week's Buzz

Adam Gelles
Adam Gelles
...
The B2B Buzz

The B2B Buzz

We empower the best b2b marketers can be.


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