The Top Benefits of a Data-Driven B2B Demand Gen Strategy

B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. The report was based on data from a survey conducted between January 17, 2022, and January 25, 2022, among 115 B2B marketing professionals. Respondents say the most important benefits of executing an effective data-driven demand generation strategy are improved lead quality (49% cite as a top benefit),…