The most important email marketing metrics: 5 KPIs you should optimize for

As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky because it is not an active way to market your brand. It is not exactly upfront and you need to attract attention and action from the customers’ end to truly tell your…