The B2B Buyer Disconnect

two women near tables

As Vinay Says, we must be empathetic marketers and put ourselves in the shoes of our customers to market effectively to them. Couldn’t agree more.#theb2bbuzz #b2bmarketing

Founder & CEO of TrustRadius Vinay Bhagat joins us in this Q&A to share his thoughts and research on the radical disconnect between B2B buyers and the organizations that are trying to sell to them.

Read more from the source: cleverbridge

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