Social Media in the Era of Precision Demand Marketing: A Conversation with LinkedIn

Reaching and engaging our buyers is more difficult than ever. In the era of Precision Demand Marketing we need to change the way we think about B2B marketing. Meeting buyers in the channels where they do research, with valuable information to help them make important buying decisions, is critical to driving results from your marketing efforts. According to Demand Gen Report, 57% of B2B buyers rely on social media as they navigate new solutions and vendors, making social a critical channel in …