Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. If we’re to believe the experts, the following is true: * Email is dead. * Cold-calling is dead. * Content marketing is dead. * The MQL is dead. And so on. When in fac…