Marketing Automation Strategy: 5 Powerful Concepts (Updated)

Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business stagnated. A marketing automation strategy can help you balance between customization and efficiency. These tools will leave you free to focus on using the feedback from your ca…