How to Take a Demand-Generation-Driven Approach to Content Marketing

How do you know you’ve created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand-driven approach to content makes that possible—generating it as well as capturing demand for your products, services, and solutions. ‘This article explores a content marketing philosophy that will help you generate Sales-qualified leads (SQLs) while becoming a leading bra…